B2B Xperience – Content Writer
Mendoza, Argentina, June 2025
I produced two digital magazines tailored for different audiences:
G20 Edition: designed exclusively for the 20 largest XP offices, providing in-depth coverage and strategic perspectives.
General Network Edition: created for the broader network of partner offices, highlighting the company’s main directives and priorities for the upcoming year in B2B.
This project demonstrates my ability to translate high-level business discussions into accessible, structured, and impactful editorial content, strengthening communication and alignment across the XP ecosystem.
As part of the B2B Xperience in Mendoza, Argentina, I was responsible for creating comprehensive editorial materials that documented and amplified the key discussions and insights from the event.
My role involved carefully capturing everything presented throughout the sessions, curating the most relevant data, and transforming complex content into clear and engaging narratives.
Building the Vision
Before the event, I collaborated on shaping the creative concept, ensuring that the identity and narrative aligned with XP’s strategic objectives. I was also responsible for writing the scripts for the opening videos, including the keynote video delivered by XP's CEO Thiago Maffra, setting the tone and emotional impact for participants.