B2B Xperience 2026 — Santiago, Chile.
May 20–23, 2026
Responsável pela cobertura em tempo real do evento e por todo o material editorial, assistindo a mais de 10 horas de painéis por dia para captar e traduzir as principais discussões e insights para os gestores da rede B2B.
One of the recent pieces I'm proudest of is TOPO, a concept I created for XP's B2B Xperience event in Santiago, Chile. Each year, the B2B network meets in a foreign city to align on the main goals and message for the year ahead.
This time, the room wasn't neutral. A series of image crises had left the network suspicious and resistant, and no amount of stage messaging was going to talk people out of that mood. The solution was to build the event's entire concept, starting with the opening film, around putting everyone back in the same headspace before a single word of strategy was said.
I built TOPO around the mountains surrounding Santiago, impossible to ignore in any shot of the city, and made the climb the spine of the film, in a metaphor for the hard work involved in any story of success. When the film opened the event, the room applauded. The feedback afterward was consistently positive, and the network came into the following sessions noticeably more open to the year's direction than they had walked in.
Criei o conceito do evento e roteirizei o vídeo de abertura, além dos vídeos exibidos entre os painéis, mostrando como a XP ajudou os escritórios parceiros a crescer no último ano.
Produzi duas revistas digitais com curadoria dos dados mais relevantes, transformando conteúdos complexos em narrativas claras e envolventes.
Criei os roteiros dos vídeos "Arquivo Confidencial", de reconhecimento aos escritórios com mais de 10 anos de casa.
Roteirizei o evento como um todo, incluindo a criação das falas da apresentadora Clara Sodré
Este projeto mostrou minha capacidade de transformar discussões estratégicas de alto nível em conteúdo editorial acessível, estruturado e de impacto, fortalecendo a comunicação e o alinhamento em todo o ecossistema XP.
B2B Xperience 2026 — XP Partner Event
Santiago, Chile, May 20–23, 2026
Coordinated real-time coverage and led all editorial production for XP's flagship partner event, attending 10+ hours of daily panels to capture and translate key discussions.
Scripted between-panel videos showing how XP helped partner offices grow
Wrote scripts for "Confidential Archive" recognition videos honoring offices with 10+ years with the company
Scripted the event's live presentation, including the host's remarks
Produced two digital magazines translating high-level discussions into clear, structured narratives